As a casino brand, you have the unique chance to build relationships with customers from all backgrounds. However, in order to do this effectively, you need an authentic brand identity that accurately represents your values and behaviors.
Define your brand personality or identity and devise tools to guarantee it is authentic, then implement it across all marketing and communications channels.
MGM Grand
MGM Grand, America’s largest hotel and casino, has something special for guests of all ages. Its expansive 171,500 square foot casino boasts all your traditional table games, 2,000 slot machines and 36 60-inch plasma screens for racing or sports betting action.
In 1993, the casino opened its doors with inspiration from The Wizard of Oz. The entrance featured a lion head and carried through to other areas within the facility – including an Emerald City-themed gift shop.
With time, MGM Grand began to diversify and enter new markets. In late 1994, they broke ground on a $300 million resort situated across the street from their flagship property on 18 acres.
Casino de Montem
Casino de Montem is a globally-recognized casino located in Jean-Drapeau Park on Notre Dame Island. As Canada’s largest casino, it offers an extensive selection of gaming options such as slots, table games and poker.
The Casino de Montem is renowned for its luxurious interiors, featuring clusters of chandeliers and marble statues. High rollers flock here in droves, and the lavish architecture has even been featured in several James Bond films.
Visitors to the casino can enjoy a visit that boasts French roulette, baccarat, blackjack tables as well as slot machines. There are also restaurants, bars and meeting/banquet facilities for guests’ use. Those interested in visiting can book one of our guided tours which run throughout the year.
Hotel de Paris
The Hotel de Paris Monte-Carlo is a five-star resort featuring an outdoor pool and spa tub, as well as its casino and bar.
The hotel’s luxurious style and long history have earned it a place of honor on the French Riviera. Many of its guests are renowned, such as kings, princes, heads of state and top names from governance, industry, sciences and arts.
Aside from its legendary past, this historic palace hotel is currently undergoing major renovations. Recently opened Suite Princess Grace – a tribute to Monaco’s most renowned couple – and Suite Prince Rainier III – the largest room in terms of interior space at the hotel.
The hotel also features a 7,000-m2 spa offering massages, body treatments and facials. Furthermore, guests receive a pass that grants free or discounted admission to properties managed by Societe des Bains de Mer, including Thermes Marins Monte-Carlo spa and Monaco Casino.
Galaxy Entertainment
Galaxy Entertainment is a venture-backed investment holding company specializing in casino games and hospitality services. It has built hotels, gaming platforms and integrated entertainment facilities across Macau and Mainland China.
Galaxy Macau, their flagship property, is a five-star resort on the Cotai strip with several Michelin-rated restaurants – one of them even being their signature restaurant!
Established in 1988, this company is listed on the Hong Kong Stock Exchange.
Established by Lui Che Woo, an octogenarian billionaire, it is one of the leading players in Macau. With three casinos located within the city and plans to expand operations there, this casino giant looks set to remain a dominant presence.
The casino operator plans to construct a state-of-the-art amusement park to attract families and leisure visitors alike. By teaming up with renowned international brands, they aim to create an experience tailored to both locals and tourists alike.
