Resorts Casino Hotel will celebrate Memorial Day weekend by providing guests with the chance to take a spin on Atlantic City’s inaugural slot machine from 2:00pm to 10:00pm in Margaritaville’s lobby.
An email sent in celebration of an important milestone can be an effective tool for casinos to use to engage and retain customers. Here are some guidelines on how to craft one:
Las Vegas
Las Vegas was established in 1905 when Congress auctioned off land for the Boulder Dam project. While gambling was illegal at that time, backroom saloons provided workers with refreshments as they constructed this engineering feat. When Prohibition ended in 1928, Las Vegas experienced unprecedented growth.
El Rancho Vegas, ultraluxury for its time and boasting a sparkling pool facing Highway 95, opened across from where SLS Las Vegas currently stands. Money and influence from organized crime powered the growth of Las Vegas until recession coupled with Reagan-era conservatism halted future development on the Strip in the ’80s.
But during the 1990s, Las Vegas saw a different side. Architects found inspiration in its extravagant hotels for postmodernism projects; Merv Griffin began taping his daytime talkshow at Caesars Palace; illusionists Siegfried & Roy transformed women into tigers at Tropicana Hotel & Casino; Merv Griffin launched his popular daytime talkshow from Caesars Palace; illusionists Siegfried & Roy transformed women into tigers at Tropicana Casino; these were all major players.
Atlantic City
Atlantic City sits along a sandy stretch of the Atlantic Ocean and features famed beaches that invite visitors to unwind and soak up some sun. A stroll along its world-famous boardwalk offers another excellent way to discover local landmarks – Lucy the Elephant is both a National Historic Landmark and an icon for the area!
Middle-class Americans concerned that cities were undermining their health sought relief at the seaside; Atlantic City boosters touted its clean air, sandy beaches and salt-water taffy as healing properties.
Casino gambling was legalized in Atlantic City in 1976, prompting city boosters to believe that its new casinos would revitalize the city by drawing new residents and visitors alike. While their gamble paid off; Atlantic City quickly become a sought-after vacation destination; as air travel and leisure activities became more accessible to middle class families, Atlantic City began losing favor.
Railroad Pass
Boulder City and Henderson residents have traveled up the hill to Railroad Pass casino for more than eighty five years to try their luck at one of Nevada’s oldest gambling halls – now owned by MGM Resorts International, Railroad Pass is celebrating its 85th anniversary this weekend and Monday.
Railroad Pass was a decentralized labor camp near the Hoover Dam site that offered workers freedom from regulated federal government reservations such as Boulder City to gamble and consume alcohol freely, legally.
This casino still exudes its original vibe, featuring penny slots and a vault room where dam workers’ paychecks once resided. Customers know each other by name, while staff liken its atmosphere to that found on “Cheers.” Recently purchased by Joe DeSimone as an affordable venue geared toward locals–he has invested millions into upgrades both inside and outside the 120-room hotel/casino complex since taking ownership.
Mohegan Sun
Mohegan Sun will go all-out to commemorate its 10th Anniversary of their renowned loyalty program from September 12 through October 31. Festivities will include entertainment, promotions and excitement across three locations: Connecticut; Mohegan Sun Pocono in Pennsylvania; Resorts Casino Hotel Atlantic City / Ilani Pacific Northwest.
Mohegan Sun has long been recognized as a symbol of Native American pride and resilience, hosting annual Powwows and interactive exhibits such as “Meet Me at Pequot”. Through such efforts as these as well as its partnership with Cowlitz Tribe at Ilani in Pacific Northwestern United States – with the opening scheduled for 2022! To find out more visit mohegansun.com
